Meet OPTO WATCH CO.
We are explorers, entrepreneurs, and before all, watch enthusiasts. Our promise is always to have products you'll wear with passion. We understand that when it comes to watches, everyone has their style preference and journey of watch-wearing. We are committed to offering a personalized service, an experience that goes beyond a transaction. We want to ensure you have the best experience possible with each purchase from us, which is why we are always open to new ideas and suggestions.
The Beginning
OPTO launched in 2020, at a time when global fascination with watches was accelerating rapidly.
Collectors were spending more time researching, refining tastes, and personalising their timepieces, yet a simple Google search revealed a clear gap; there were no local or regional solutions dedicated to the strap side of the watch journey.
Everything felt distant, generic, or disconnected from how collectors here actually wore and lived with their watches. OPTO started with a limited collection, intentionally small and focused, built to support collectors from the very first step of their journey and to act as a true partner rather than just a product provider.
Building Momentum
By 2022, OPTO moved from validation to expansion. The introduction of OWC Rubber marked a shift toward performance and everyday versatility, while the addition of 20 new alligator colours expanded creative freedom for collectors.
Investment in the second version of the website improved clarity, usability, and education, reinforcing OPTO’s role as a collector journey partner rather than a simple storefront. This was also the year OPTO increased its regional footprint and added retail partners for the first time, bringing the brand closer to collectors across different markets.
A New Chapter
2026 marks the start of a new OPTO. A new logo and a new website reflect evolution, with the same promise at the core: to be a long-term collector journey partner. This era introduces StrapMatch, adding real value to the watch ecosystem by helping collectors understand fit, compatibility, and options before making decisions. Today, OPTO offers more products than ever across 10+ leather types, with expanded materials collaborations and partnerships. With a stronger ecosystem, deeper tools, and a clearer vision, OPTO is focused on doing more, creating more innovative solutions, and supporting collectors at every stage of their watch journey.
OPTO Promise
We believe in every product we offer. If you're not 100% satisfied, we will always work to make it right for you.
Worldwide Shipping
We ship worldwide with DHL. Check out the shipping policy for fees and regions.
Limitless Choices
One the biggest collection of watch straps in the UAE ready to ship from Dubai.
Our Name
OPTO is a Latin word meaning "To desire" our goal is to make sure whatever we have on display is a product that a watch collector wants.
Our Products
All of our products are sourced carefully from different parts of the world. We only use and work with high-quality leather and products.
Our Commitment
We are committed to offering a personalized service, an experience that goes beyond a transaction. We want to ensure you have the best experience possible with each purchase from us.
The OPTO Way
Our Process
Our Process
We partner with artisans from around the world to craft our straps. We carefully select and obsess over the hides we use, ensuring every strap meets OPTO standards.
Functionality Meets Finese
Functionality Meets Finese
In every OPTO creation, where thoughtful design, refined materials, and precise craftsmanship come together to support every watch collector’s journey, from daily wear to special moments.
Always Creating
Always Creating
Our aim is to introduce new products every quarter—not new colors, but new materials, sizing options, watches, and experiences. We’re confident this constant evolution adds real value to every collector’s journey.
Trust & Quality Emphasis
Trust & Quality Emphasis
Our quality comes in two ways: if we wouldn’t buy it, we won’t offer it. A simple mantra that works. We’re always seeking partners who think the same way.