OPTO WATCH CO. is the region's fastest growing online watch straps library. With over 300 straps at any given moment. We are a proud Dubai based company.

Our Story:

It all started with a Google search in 2020. The lack of local and regional solutions motivated the launch of OPTO WATCH CO. 

We want to be your "Watch Journey" partner. A partner that empowers watches enthusiasts from our region to enjoy their horology passion with high-end products sourced from all corners of the world. 

Our Promise:

We are explorers, entrepreneurs, and before all, watch enthusiasts. Our promise is always to have products you'll wear with passion. We understand that when it comes to watches, everyone has their style preference and journey of watch-wearing.


The Name:

OPTO is a Latin word meaning "To desire" our goal is to make sure whatever we have on display is a product that a watch collector wants

Our Products:

All of our products are sourced carefully from different parts of the world. All are manually vetted and stored here in Dubai to be closer to you. We only use and work with high-quality leather and products. We price our products fairly to ensure a sustainable business and help us grow more. 

Where you can find OPTO WATCH CO. Products

You can also explore our collection at Watch Avenue in the upscale Gate Avenue Shopping Mall in DIFC, in Dubai's favorite watch store Timepiece 360 in Gold and Diamond Park and Dubai's favorite bag store Ryoko in WAFI Mall. You can find our collection at Calibre Cafe in Abu Dhabi at the vibrant and exclusive Marsa Al Bateen. 

The Team:

We are a small team; Mubarak runs the content and technical side of things, and Nour manages the finances and everything behind the scenes for the business.
We also manage a successful watch news account.

We also manage a successful watch news account @watchesarabized



Largest straps collection

With over 300 strap under one website, we guarantee that you find what are you looking for.

Explore OPTO