The Story of NATO strap

The NATO strap is a popular type of watch strap that has a fascinating history. It was originally designed for military use and has since become a favorite among watch enthusiasts for its durability, comfort, and stylish look.


The origins of the NATO strap can be traced back to the British Ministry of Defense in the early 1970s. At the time, soldiers were using a variety of different watch straps, but there was no standardization. This led to problems when soldiers were in the field, as the straps would often break or fail, leaving them without a functioning watch.

To solve this problem, the British Ministry of Defense commissioned a new type of watch strap that would be more durable and reliable. The result was the NATO strap, which was made from a single piece of nylon webbing that was looped through the watch's lugs and secured with a metal buckle.


The NATO strap was designed to be incredibly tough and reliable, with a design that ensured it would not break or fail even under the most extreme conditions. It was also designed to be comfortable to wear, with a soft and flexible fabric that would not irritate the skin.

The name "NATO strap" comes from the fact that it was adopted by the North Atlantic Treaty Organization (NATO) as the standard issue watch strap for its soldiers. The strap was produced in a range of colors to match the different uniforms of the various NATO member countries.

Over time, the NATO strap became popular not just among military personnel, but also among civilians who appreciated its durability and style. Today, it is widely used as a versatile and affordable alternative to metal bracelets and leather straps.


In recent years, the NATO strap has undergone a resurgence in popularity, with many watch enthusiasts embracing its functional and fashionable design. It is now available in a wide range of colors and patterns, and is often used to give watches a unique and personalized look.

In conclusion, the NATO strap has a rich history that dates back to its origins as a military watch strap. Today, it is a popular choice among watch enthusiasts for its durability, comfort, and style. Whether you're a soldier in the field or a watch enthusiast looking for a versatile and reliable strap, the NATO strap is sure to meet your needs.

We offer NATO straps in multiple colors and sizes. Have a look here.