5 Watches You Should Avoid Buying

When it comes to collecting or simply owning a wristwatch, not every option out there is worth your money. With so many choices, from affordable fashion pieces to high-end luxury icons, it’s crucial to be well-informed about what to steer clear of. Here are five types of watches you should think twice about before buying, empowering you to make the best decision for your collection:

1. Fake or Replica Watches

Replicas may look convincing at first glance, but they’re nothing more than cheap imitations. They lack quality control, reliable movements, and most importantly, authenticity. Wearing a fake watch not only diminishes your credibility but can also cause you legal trouble in some countries. If you want a particular style, always save up for the real thing—or explore reputable microbrands that offer genuine alternatives, ensuring your collection is built on authenticity.

2. Fashion Brand Watches

Fashion houses like Michael Kors, Armani, and Guess may dominate mall showcases, but their watches are rarely produced with horology in mind. Often, you’re paying for a logo rather than craftsmanship. These watches use inexpensive quartz movements, generic cases, and don’t hold value over time because they lack the intricate craftsmanship and heritage that make a watch a true investment. For the same money, brands like Seiko, Citizen, or Tissot offer far better quality and heritage.

3. Homage Watches With No Differentiators

Homage watches can sometimes be a respectable nod to iconic designs. But when a brand produces a near-identical copy with no originality, it becomes meaningless. These pieces add little to your collection and may even make you look like you’re trying too hard. If you like an iconic design (like a Submariner or a Speedmaster), either save for the original or choose homages with their own twist—something that adds character instead of removing it.

4. Smartwatches (If You Value Longevity)

Smartwatches have their place for fitness and convenience, but if you want something lasting, they’re a poor choice. Unlike mechanical watches that can last decades, smartwatches have short lifespans—batteries degrade, operating systems become outdated, and newer models arrive every year. If you’re investing in a watch for style, heritage, or long-term use, a smartwatch won’t give you that timeless appeal.

5. Overpriced No-Name Microbrands

The microbrand scene is booming, and many are creating incredible, original watches at fair prices. However, some opportunistic brands slap together generic cases and movements from catalogues, then charge inflated prices with flashy marketing. Before buying from a microbrand, it's crucial to check its reputation, reviews, and community presence. A true enthusiast-driven brand will stand out, while cash-grab brands will fade quickly. This caution will help you make the best investment for your collection.

Conclusion

A good watch is more than just a tool to tell time—it’s an investment in craftsmanship, heritage, and personal style. By avoiding these five categories, you’ll protect your wallet, build a collection with real value, and enjoy watches that truly stand the test of time.